About

“From concept to screen, I craft stories that captivate and inspire.”

I’m an experienced Commercial Director and Creative Leader, having directed over 100 high-budget TV network shoots. My career has spanned industries, continents, and countless stories—each project an opportunity to create something extraordinary. As Head of Promos at 10 Paramount for over a decade, I led the creative vision behind some of Australia’s most recognized campaigns, shaping the way audiences connect with brands.

Travel has been a constant source of inspiration in my work. Having journeyed to over 80 countries, including epic overland adventures from Cape Town to Cairo, Sydney to London, and Delhi to Beijing, I bring a global perspective and rich storytelling depth to every campaign I create.

Whether it’s launching iconic brands like MasterChef or directing campaigns that engage millions, I thrive on transforming ideas into powerful visuals that resonate. My expertise spans directing, ideation, and campaign strategy, with a passion for food promos, lifestyle branding, and delivering exceptional results.

Let’s create something unforgettable together.